When Northern Snow came to Forged Branding to launch its Winter 2026-27 membership campaign, the goal was simple: sign up as many new members as possible across Sault Ste. Marie, fast, and without blowing past a $200–250 target cost per acquisition. Forged built and launched a Meta Ads campaign centered on a limited-time signup offer. The results were immediate.
The ads went live Monday, August 3 at 7pm. Within the first 48 hours, the campaign had already generated 40 leads for just $141.61 in spend — a cost per result of $3.54, from 16,628 impressions and a reach of 9,231 people. By the time of this export (about a week later), that number had grown to 144 leads for a total spend of $632.56 — a cost per result of $4.39, from 84,489 impressions and a reach of 21,186 people.

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