What happened when the right marketing foundation was put in place for a landscaping company in Fayetteville, AR.
New Revenue
Leads/Month Avg
Return on Spend
Total Investment
Fay-Ark built a strong reputation in Fayetteville through quality work, referrals, and repeat customers. By 2023, they were at $1.5M and had just started SEO with Forged.
From 2023 to 2025, they grew from $1.5M to $3M through SEO, referrals, and ranking #1 on Google. But revenue was still inconsistent.
They had the reputation and rankings, but low-ticket jobs and an unpredictable pipeline were limiting growth. The foundation was solid — it just needed fuel. When they added advertising in 2025, they scaled from $3M to $5.8M.
2025 revenue
Up from $3M in 2024 — a $2.8M increase in a single year
Leads/Month Avg
Average monthly leads generated across all of 2025
Avg Lead Value
Average value per lead generated in 2025
Total Investment
Across SEO, website, paid ads, and management
Generated from 9,790 clicks with a cost per conversion of $51.41 — consistent performance across the full campaign period. Total ad spend: $37.5K.
Driven through multiple ad sets with scalable lead acquisition. Campaigns ran across 10+ landing page variations with results ranging from $73 to $158 per lead.
Total Work Quoted
Work Won
Jobs Won
Passive Traffic: The long game. We build content and SEO that compounds over time so you rank at the top of search results.
Active Traffic: Results now. We test multiple lead sources, cut what doesn't work, and pour fuel on what does.
Conversions: Traffic means nothing if your site doesn't close. We make sure every visitor lands on an experience that turns interest into booked jobs.
More leads isn't always better, the right leads are. We built Fay-Ark's site to prequalify visitors based on job type, budget, and service area. Residential clients self-select. Property managers looking for commercial work have their own path in. The result is a pipeline full of jobs they actually want, not just volume.
Every great result begins the same way — with alignment. Before we ran a single ad or touched a single page, we sat down with Eric and got on the same page about everything. Ideal jobs. Ideal customers. Strengths, weaknesses, and where the real opportunity was hiding.
