FAY-ARK LAWN CO.
CASE STUDY
OBJECTIVE
+ RANK BETTER IN GOOGLE SEARCHES
+ PROMOTE COMPANY ON LOCAL LEVEL
+ CREATE PROFESSIONAL BRAND IDENTITY
STRATEGY
+ LONG-TERM SEO & GOOGLE AD PROGRAM
+ SOCIAL MEDIA AD CAMPAIGNS
+ REVAMPED WEBSITE / LOGO / CONTENT
RANK BETTER
When Fay-Ark Lawn Co. started working with us they were only 4 years into business & trying to make strides in the premium landscaping industry. After working with other marketing companies who made lofty promises & produced mediocre results, they were adamant about getting real results in the Google Business listings.
That's when we got hands on with their website's SEO, Google Business profile, and paid search advertising.
Digital marketing results for blue-collar companies are a long-term game; you'll never hear us argue anything different. However, in some cases you see immediate results, and Fay-Ark Lawn Co. was one of those cases.
- Over only a few months their GBP listing rose in the rankings to #1 in multiple areas
- The traffic to their website from Google rose by over 350%
- They began getting customers in areas that were previously difficult to target
SOCIAL MEDIA ADS
We firmly believe one of the largest contributing factors to a successful ad campaign is a modern & professional content effort, & this is nothing new. As long as advertising has been around, so has this concept. We've identified a gap between content & the blue-collar advertising space & we intend to bridge that gap.
For Fay-Ark Lawn Co., we've taken a job-by-job approach to create powerful pieces of content that fully capture exactly what these companies are capable of. We work with the company monthly to capture & create the creative used in every social media ad campaign. Below are a couple of pieces of content we've used in real ads in 2023.
The "Transform Your Yard" campaign is an ongoing adset for Fay-Ark Lawn Co. which has had great success thus far. The campaign consists mostly of before/after shots & glamour shots of finished jobs.
WEBSITE AND BRANDING
Fay-Ark Lawn Co. is one of our clients who came in with a website they'd invested significant time & money into. We don't push clients to create new websites unless absolutely necessary. What we've done is:
+ Optimized it
+ Updated the media
+ Consistently add new pages for SEO purposes
We've also created hiring/recruiting solutions for Fay-Ark Lawn Co.'s team, such as this page below.
Branding is one of the things we try to encourage all of our blue-collar companies to prioritize. We believe there is an unsung long-term effect that local brand awareness provides. We serve our partners with graphic design services to execute any signage, truck-wrap, or workwear design they need for the season.
