BLUE COLLAR MARKETING AGENCY: FORGED BRANDING
CONTRACTOR MARKETING TIPS
HOW TO MARKET YOURSELF AS A CONTRACTOR IN 2024
HOW TO START MARKETING AS A LOCAL CONTRACTOR
If you're a local landscaper, a lawntrepreneur, owner of a construction company, excavation or land clearing contractor, it can be really difficult to find any information at all on how to ACTUALLY market your business. That's why we're writing this 'How-To' on marketing as a local contractor.
Ps. If you want free tips & new ideas to market you company, follow our Instagram page here to see all the latest in the contractor & blue collar marketing world.
STEP 1: DON'T SKIP OFFLINE MARKETING
By "offline marketing", we're referring to the basics: job site signage, truck wraps/magnets/decals, hats or shirts with your logo, door hangers, and most importantly, business cards.
I know this sounds simple, but I've worked with dozens of contractors who are at a complete loss as to how-to market their lawn care or excavation company, yet haven't even gotten a logo made for their company.
The caveat in this tip is that you MUST have a logo. Either hire a professional company like Forged Branding to do your marketing, or you can go to a place like Fiverr and get a logo for less than $100.
Once you've maxed out your offline marketing, it's time to look to more advanced marketing tactics.
STEP 2: AN OPTIMIZED WEBSITE
By "optimized website", we mean search engine optimization, or "SEO" for short. SEO is so vital for contractors because if you're looking to get organic leads online, you MUST rank in the Google Business Listings.
When someone types in, "landscaper near me", it's not randomly selected who ranks at the top of the page. Reviews play a large role, location plays a large role, and your website can play a MASSIVE role in getting you ranked at the top of your local listings.
An optimized website can be a large investment within the limited margins of a contractor, however a great website should have a significant ROI. Hire a web design & contractor marketing agency that you can trust, and let the experts help you rank online.
STEP 3: BECOME 5-MILE FAMOUS
A lot of contractors begin searching for ways to market their local company and end up reading about insane guerrilla-marketing campaigns by Fortune-500 companies.
When marketing any local company, especially blue-collar service companies, it's important to focus on your local area. Instead of "taking the world by storm", think "5-mile famous."
Practically speaking, this looks like building an advertising budget into your marketing expenses. (Ps. if you don't have a marketing budget, start with 1-3% of revenue if you're doing between $400,000 & $2M in revenue.)
Next, hire an expert or try your hand at learning Facebook ads.
1. Run 2 advertisements with a 10-15 mile radius of your service area.
2. Compare the ads after 2 weeks and assess the results. If one ad is significantly outperforming the other, turn-off the old ad and continue running the successful ad.
3. Rinse & Repeat.