KNOBEL WHISKEY
CASE STUDY
OBJECTIVE
+ BUILD BRAND AWARENESS
STRATEGY
+ CREATE COMMERCIAL, TARGETING BLUE-COLLAR TRADESMEN
“The spot looks great! I know how hard it is to get a break in the advertising business, and I admire the initiative you guys took in creating something on spec.”
Mike Rowe, Knobel Whiskey |
You're probably starting to wonder, "what does this company even do?" and sometimes, we wonder the same thing.
In February of 2023, the Forged Branding Tik Tok account had a couple videos going semi-viral using some sound-bytes from Mike Rowe interviews. If you're involved in the blue-collar world at all, or ever watched the show Dirty Jobs, you know Mike Rowe is a blue-collar icon. We took a chance and reached out to the man to see if he'd be interested in a commercial for his new whiskey brand, Knobel. Long story short, things didn't go as expected but the hard work paid off when Mr. Rowe posted the video on his social medias & personal website, MikeRowe.com.
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No, we don't do whiskey commercials, but when you get the chance to work with a guy like Mike Rowe, you do it.
Read about the whole fiasco on Mr. Rowe's facebook here.
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Special thanks to Benjamin Oliver & iHawl Land Specialist for partnering with us on this project.
